Coronavirus is affecting every business in a big way across the globe. Some are closed, some are scaling back access to foot traffic, some have staff working from home, and some offering curbside services and deliveries. If Covid-19 has affected your business, here are some tips to plan and implement to keep your website visible to the public, social media, and search engines.
Your website and social media pages are the perfect way to keep in touch during the Covid-19 pandemic and maintain social distancing.
Your website needs to have updated information on how Covid-19 has changed your business, updated hours of operation, special offers that can help them and your business, and other important service modifications. Make sure this information is easy to find with no scrolling.
Newsletters are a great way to get the information out fast. If you can send personal messages to your customers, do that FIRST. Now is the time to be empathetic and completely transparent. Make sure to explain to them how your business has changed and how you can still be there for them.
Social media is the place to be right now. Everyone is spending more time on social media platforms than ever before. You have a captive audience! Like your website, let your followers know what has changed and how they can still reach your business. Updated hours, service changes, and products that have been modified during this pandemic.
The more you can communicate to your customers the less frustrations they will have. Being open, honest, and empathetic is the way you will retain your customers until all the dust has settled. Our new normal is not normal for everyone, but we will get through this together. ♥
